Shopping for kids is always very exciting. Every new mother will agree and understand this statement in the clearest way possible. I often shop online for the kid, but there are times when I prefer the tangibility of the entire process. When your little one leaves you cranky to do any other work, online platform can help you to get most of the work done.
So, the happy news is that Carter’s, the branded marketer of apparel in US and Canada, specialised in baby clothes, accessories and gifts is now in India. Woohooo 😀
The Carter’s store is a high point for me because, earlier I used to either get it from a friend who stayed abroad or some foreign-based online shopping sites. So, having store availability of branded clothes like Carter’s is a boon.
On 20th January 2016, Carter’s took the first step to enter the Indian market with Babyoye by Mahindra. I was a part of this event, where Mandira Bedi along with her cute son Vir, mentioned that she has been a long time Carter’s fan. Zhooben Bhiwandiwala – chairman, Prakash Wakankar – CEO of Mahindra Retail were also there to share the stage with Kevin Corning, the EVP of Carter’s Inc., emphasized the importance of the legendary American brand coming to India.
When someone questioned Prakash Wakankar about his intent of launching Carter’s through Babyoye, he spontaneously replied, “Carter’s is known for three things – their quality, design aesthetic and value for money which blends well with our values.”
I am absolutely thrilled to know that Babyoye has brought Carter’s to India, because of the amazing range of baby essentials, easy outfit sets and fashion collections that I can experiment with my kiddo. As my son’s birthday is coming in next few weeks, I have already started planning and shopping for the gifts and everything that needs to be done, and carter’s was a big help. Literally!!
Mandira Bedi also shared the same kind of joy and emotion at the event when she said that she used to purchase Carter’s on her trips overseas, and now with a single click, the best range of baby essentials will be at your doorstep. Also, Carter’s clothes are now available in 40 Babyoye stores in 19 different cities across India.
Carter’s products reflect the philosophy they are so proud of, Childhood is a celebration and who knows it better than a mother!! The cute charms and colourful designs are inspired by the joy and love our children being into our lives.